The McLuhan Newsletter

An Unsealed Letter: Astrology of McLuhan's 'The Medium is the Message'

A guest post on the 68th Anniversary of 'the most misunderstood slogan ever.'

May 5 • Andrew McLuhan

23

12

12

April 2026

We Have No Reason To Be Grateful

On Marshall McLuhan's media environmentalism, what we're missing that artists aren't, and why we might 'have no reason to be grateful' to technology…

Apr 30 • Andrew McLuhan

66

2

21

Gotta Catch 'Em All.

This time, I dive into 1962, and come out in the 16th century. Apologies in advance for a more chaotic than usual newsletter — in my defence, it matches…

Apr 3 • Andrew McLuhan

40

3

12

January 2026

Because the Medium is the Message.

An origin story. Maybe the introduction to the book.

Jan 14 • Andrew McLuhan

73

5

19

December 2025

McLuhan's Art -- the Art of Media, (or) if Art is the Answer, What is the Question?

What if art is the ‘how’ to the question ‘what to do about technology’?

Dec 31, 2025 • Andrew McLuhan

71

6

21

November 2025

Marshall McLuhan’s Top Recommendation

"Hoick!" (McLuhan's word of advice on how to escape the media maelstrom.)

Nov 11, 2025 • Andrew McLuhan

90

2

29

August 2025

Is that an anti-environment in your pocket?

A different kind of hardware, a different kind of review.

Aug 6, 2025 • Andrew McLuhan

64

13

Catching up to (with?) McLuhan

"McLuhan: What If He's Right?" asked Tom Wolfe in 1965. "Turns out he was right" answers Nick Ripatrazone in Slate this week.

Aug 1, 2025 • Andrew McLuhan

58

2

9

July 2025

TMI Presents: Summer Session '25

You're invited to watch as ten students from Understanding Media Intensive (2020-ongoing) present work inspired by the Counterblast 2025 call.

Jul 24, 2025 • Andrew McLuhan

24

1

4

Counterblast 2025

"Each technology, explains McLuhan in this book, is as imperceptible to the people who live with it it as a water is to fish," begins the dust jacket…

Jul 15, 2025 • Andrew McLuhan

40

3

7

December 2024

3 Reversal

A medium is a dynamic process with a point of no return.

Dec 13, 2024 • Andrew McLuhan

37

6

12

November 2024

"Comin' in hot, in high definition..."

Joel Plaskett's song on the subject is probably the best interpretation of 'hot and cool' media out there. Today, a special edition of The McLuhan…

Nov 23, 2024 • Andrew McLuhan

15

2

2